LOUISVILLE, Ky. - Industry experts recapped the national 2007 Go RVing campaign and announced plans for its future this week at the 45th annual RVIA trade show.

Gary LaBella, the vice president and chief marketing officer of RVIA, along with Don Walter, co-chairman of the Go RVing coalition, gave a brief overview of the different ads run in 2007 to boost consumer interest in recreation vehicles.

When polled about the impact of the campaign, numbers showed consumers were three times as likely to purchase an RV in their lifetime, with an impact of over 52 percent family awareness about the campaign.

The television ads, narrated by actor Tom Selak, increase awareness of the camping lifestyle by displaying different outdoor family activities such as fishing or tailgating at sporting events.

Airing on over 30 cable networks already this year, popular shows such as American Idol featured the campaign, along with slots during the Bowling Triple Crown and NASCAR.

Print and interactive ads have also been featured in 29 magazine publications and 25 Web sites, including a downloadable commercials available at the Go RVing Web site.