Fox & Friends, MSNBC, Mike Huckabee and RV industry media coverage
In recent months national media outlets have put a spotlight on the RV industry. News organizations have reported as manufacturers have filed bankruptcy, plants or dealerships have closed and all the news in between.
However, not all news coverage has been bad.
For example, over the weekend RVIA President Richard Coon was featured on Fox News’ Fox & Friends television program highlighting new innovations within the RV industry. Coon displayed several products from companies such as Forest River and Damon and heavily promoted the RV lifestyle.
A few weeks ago, former Arkansas Governor and presidential candidate Mike Huckabee hosted a live special from Elkhart, Indiana to try and shed some light on what is happening in the ‘RV capital of the world.’
Additionally, MSNBC.com has created a section on its Web site entitled “The Elkhart Project” designed to tailor news coverage of the RV industry.
With media turning to more RV related stories, does this help the industry? Does national media coverage (either good or bad) help the industry’s image? What do you think is missing from the news coverage?
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