Thinking outside of the box
By: Nikki Becker
As I’m sure many of you know, RV Trade Digest, has joined two social networks: Facebook and Twitter. I have taken on the role of running our Facebook profile. Since the launch of our Facebook page we have become friends with many industry people.
Some utilize Facebook to keep in contact with other industry professionals or friends and some utilize it for business purposes!
A New Jersey dealership is using Facebook to help drive sales and get its name out there to prospects as well as existing customers!
One of the things that inspired me to write this blog is how this dealership utilized the photo album application, a standard feature of Facebook, to promote its rental units.
So far I have seen them use different albums to feature the different rental units available. Each unit has their own album full of different pictures of the exterior and interior of the unit with the title of the photo album describing the unit a bit.
One example they list is entitled: “Brand New Rental 2009 Class C 31′ with Slide” and it has a short description which reads: “Brand New 2009 Coachmen Freelander 1315 with a Queen Bed and Super Slideout.”
They’re also using the photo album application to share photos of their current inventory specials. These photos are typical exterior shots like you would show on your own Web site or an online classified site.
Using Facebook profiles or “fan pages” is one great way to advertise your dealership and/or small business. However, Facebook also offers traditional advertising.
Facebook can be used to get in front of numerous targeted audiences that could be beneficial to a local business. When going to the advertising page on Facebook, you can create your very own ad. The ad allows 25 characters for a title, 135 characters for ad copy and an image.
You then can choose how to target your ad. You can first target by location and then target by key words. For example, your target could be prospects within 50 miles of Madison, Wis., who have interests in outdoors, outdoor activities, camping, RV, etc. You can also target by age, education status, and other categories.
When looking at cost, you can set a daily budget of what you want to spend and you can choose to pay per impression or pay per click. Once that is decided you bid on the amount you want to pay per impression/click.
Now more than ever there are different opportunities for dealers to get their name in front of potential buyers.
What are some of the different things you have done to “think outside of the box?”
November 1st, 2011 at 8:43 pm
You are great! But I still did good! Hey!
March 26th, 2009 at 1:28 pm
Good to see your in the twenty-first century. Thinking outside the box is exciting.