NOW What?
Wednesday, February 25th, 2009
While new units sales are down it is obvious that RVers are still using, maintaining and upgrading their existing units. NOW is the time to take advantage of this increase in the continued activity by supporting our dealers to build the accessory side of their business. NOW is the perfect time to place that special emphasis on customer service and customer loyalty that will pay dividends. Not only in the immediate time but, if done in the constructive manner and with the correct focus, loyalty can be developed and preserved well into the future with endless possibilities. RV Trade Digest will be working with RVAA to assist in helping our dealer base continue to grow, learn, nurture and maintain their core customers.
In February 2009, the association initiated its “Aftermarket NOW” outreach campaign to provide the RV dealership community with additional tools and support for improving their aftermarket sales. In a teleconference meeting with, Karl J. Etshied, Executive Director RVAA, Piar Adams of Carefree of Colorado, Aaron Engberg of Winegard Company, Kevin Phillips of Thetford Corp. and RV Trade Digest asked how we could be an integral part of the campaign and help place our resources to use for the continued education and prosperity of the RV industry. By stepping up to the plate I feel that we can help supply a vital connection and conduit to the RV industry. RV Trade Digest has a history of serving the RV dealers with RVAA through our Aftermarket Success program. By continuing to partner with RVAA’s Aftermarket Now program we can help effect vital change in the industry that will pay off for the entire industry, not only NOW, but carrying on in the long term.
The RVAA Education Committee, chaired by Aaron Engberg and Kevin Phillips will oversee the campaign in presenting dealers with tangible tips and education to improve the aftermarket aspects of their operations.
Look for more information to appear on RVAA’s site, www.rvaftermarket.org and in RV Trade Digest’s print publication and our various interactive resources as well. NOW is time for change and information to ensure our customers will continue to return to the RV dealership that can provide the best that our industry has to offer. The answer is Aftermarket.
























