Comments on: What It Takes in 2008 http://www.rvtradedigest.com/interactive/2008/05/15/what-it-takes-in-2008/ Welcome to RV Weekly where the editor of RV Trade Digest will be updating you on the latest news, trends, and products important to the RV industry. Sat, 11 Oct 2008 19:51:23 +0000 http://wordpress.org/?v=2.3.3 By: Sean Woodruff http://www.rvtradedigest.com/interactive/2008/05/15/what-it-takes-in-2008/#comment-4508 Sean Woodruff Fri, 16 May 2008 01:14:37 +0000 http://www.rvtradedigest.com/interactive/2008/05/15/what-it-takes-in-2008/#comment-4508 It's sad that it takes some tough times for companies to view customers with any respect. Oh, we better start innovating because times are tough! One example is a law suit filed by Mr. Estrada's company that states that RV customers are unsophisticated and can't understand a simple, straight forward story. This view of the RV customer/market is prevalent in many companies in the industry. Now, when times are a little leaner, everyone wants to start innovating. Shouldn't innovation be an ongoing practice in order to sustain an industry? If we continue to watch some companies in this industry continue to treat the RV customers as a bunch of unsophisticated dolts we'll never realize sustained success. It’s sad that it takes some tough times for companies to view customers with any respect. Oh, we better start innovating because times are tough!

One example is a law suit filed by Mr. Estrada’s company that states that RV customers are unsophisticated and can’t understand a simple, straight forward story. This view of the RV customer/market is prevalent in many companies in the industry. Now, when times are a little leaner, everyone wants to start innovating.

Shouldn’t innovation be an ongoing practice in order to sustain an industry? If we continue to watch some companies in this industry continue to treat the RV customers as a bunch of unsophisticated dolts we’ll never realize sustained success.

]]> By: Ron Estrada http://www.rvtradedigest.com/interactive/2008/05/15/what-it-takes-in-2008/#comment-4503 Ron Estrada Thu, 15 May 2008 20:03:26 +0000 http://www.rvtradedigest.com/interactive/2008/05/15/what-it-takes-in-2008/#comment-4503 A little recession now and then definately has a way of spurring innovation. Gas prices and potential new CAFE standards have got us looking toward the future and how we can meet it head on. I'm sure all my counterparts are doing the same. I think the RV customers of the next 10 years will see some major changes. A tow vehicle that gets 30mpg, maybe? A little recession now and then definately has a way of spurring innovation. Gas prices and potential new CAFE standards have got us looking toward the future and how we can meet it head on. I’m sure all my counterparts are doing the same. I think the RV customers of the next 10 years will see some major changes.

A tow vehicle that gets 30mpg, maybe?

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