Comments on: The RV Industry’s Very Own 007 http://www.rvtradedigest.com/interactive/2008/02/19/the-rv-industry%e2%80%99s-very-own-007/ Welcome to RV Weekly where the editor of RV Trade Digest will be updating you on the latest news, trends, and products important to the RV industry. Thu, 20 Nov 2008 23:07:23 +0000 http://wordpress.org/?v=2.3.3 By: Jason http://www.rvtradedigest.com/interactive/2008/02/19/the-rv-industry%e2%80%99s-very-own-007/#comment-3832 Jason Fri, 22 Feb 2008 23:10:00 +0000 http://www.rvtradedigest.com/interactive/2008/02/19/the-rv-industry%e2%80%99s-very-own-007/#comment-3832 Lots of great points here. Bob's message is especially resonating. If anyone follows Dan Kennedy, he always preaches the order of things should be Market > Message > Media. I think a lot can be learned by breaking this down and really studying how this should be applied to our industry, assuming we are all in this game for the right reasons, and I still believe the majority of us are. Lots of great points here. Bob’s message is especially resonating. If anyone follows Dan Kennedy, he always preaches the order of things should be Market > Message > Media. I think a lot can be learned by breaking this down and really studying how this should be applied to our industry, assuming we are all in this game for the right reasons, and I still believe the majority of us are.

]]> By: Terry Jones http://www.rvtradedigest.com/interactive/2008/02/19/the-rv-industry%e2%80%99s-very-own-007/#comment-3831 Terry Jones Fri, 22 Feb 2008 19:28:57 +0000 http://www.rvtradedigest.com/interactive/2008/02/19/the-rv-industry%e2%80%99s-very-own-007/#comment-3831 Neat idea but just make the "junk" better. What happened to quality control? Neat idea but just make the “junk” better. What happened to quality control?

]]> By: Rich http://www.rvtradedigest.com/interactive/2008/02/19/the-rv-industry%e2%80%99s-very-own-007/#comment-3829 Rich Fri, 22 Feb 2008 10:45:19 +0000 http://www.rvtradedigest.com/interactive/2008/02/19/the-rv-industry%e2%80%99s-very-own-007/#comment-3829 I commend Monaco for a great little skit, it breaks the ice especially when RV Business arena is so tense. It sure drew a lot of attention, didn't it? Some of you guys your way off base, don't be so sinical, it's not what this forum is about. Your just jealous you didn't think of doing it. Hey Monaco, great job, keep up the good work! I commend Monaco for a great little skit, it breaks the ice especially when RV Business arena is so tense. It sure drew a lot of attention, didn’t it?

Some of you guys your way off base, don’t be so sinical, it’s not what this forum is about. Your just jealous you didn’t think of doing it.

Hey Monaco, great job, keep up the good work!

]]> By: Gene http://www.rvtradedigest.com/interactive/2008/02/19/the-rv-industry%e2%80%99s-very-own-007/#comment-3820 Gene Wed, 20 Feb 2008 14:50:31 +0000 http://www.rvtradedigest.com/interactive/2008/02/19/the-rv-industry%e2%80%99s-very-own-007/#comment-3820 While there appears to be some general agreement that Monaco has attracted some attention, one really needs to know something about the RV Industry to understand the "heart" of this advertisement. The real thrust in building a new layer of RVers is to promote the lifestyle and its benefits. Bob's comment is right on and should be considered. While there appears to be some general agreement that Monaco has attracted some attention, one really needs to know something about the RV Industry to understand the “heart” of this advertisement. The real thrust in building a new layer of RVers is to promote the lifestyle and its benefits. Bob’s comment is right on and should be considered.

]]> By: johnny http://www.rvtradedigest.com/interactive/2008/02/19/the-rv-industry%e2%80%99s-very-own-007/#comment-3816 johnny Wed, 20 Feb 2008 01:18:21 +0000 http://www.rvtradedigest.com/interactive/2008/02/19/the-rv-industry%e2%80%99s-very-own-007/#comment-3816 another marketing ploy by Monaco... You can bet if John Q Public follows along, He will come to believe that Monaco is the only motorhome to buy. I think it should be spelled out that this is a attempt to deceive by Monaco. Not a general takeoff on the entire industry and should not be considered open and Balanced. another marketing ploy by Monaco… You can bet if John Q
Public follows along, He will come to believe that Monaco
is the only motorhome to buy. I think it should be spelled
out that this is a attempt to deceive by Monaco. Not a general takeoff on the entire industry and should not be considered open and Balanced.

]]> By: John Coumbs Jr. http://www.rvtradedigest.com/interactive/2008/02/19/the-rv-industry%e2%80%99s-very-own-007/#comment-3815 John Coumbs Jr. Tue, 19 Feb 2008 23:55:55 +0000 http://www.rvtradedigest.com/interactive/2008/02/19/the-rv-industry%e2%80%99s-very-own-007/#comment-3815 I agree it was kind of korny, however it made me think about things we could do to our own website to build awareness. I also agree with Chris on the point of out dated websites and am currently updating my own. With the internet and todays Hi-Tech computers what better a way for people to see what the industry is all about. Remember they are using the computer to shop for a better price on a part you may have just ordered for them so that means they would likely see other information when they visit your website. I agree it was kind of korny, however it made me think about things we could do to our own website to build awareness. I also agree with Chris on the point of out dated websites and am currently updating my own. With the internet and todays Hi-Tech computers what better a way for people to see what the industry is all about. Remember they are using the computer to shop for a better price on a part you may have just ordered for them so that means they would likely see other information when they visit your website.

]]> By: Bob Zagami http://www.rvtradedigest.com/interactive/2008/02/19/the-rv-industry%e2%80%99s-very-own-007/#comment-3814 Bob Zagami Tue, 19 Feb 2008 22:52:07 +0000 http://www.rvtradedigest.com/interactive/2008/02/19/the-rv-industry%e2%80%99s-very-own-007/#comment-3814 The problem here is that the industry is still trying to sell "products" and can't seem to grasp that people need to see the benefits of the RV lifestyle and our advertising should be showing people how to enjoy the benefits of RVing, and then - and only then - will they start buying more products and you will see new prospects and customers adopting the RV lifestyle. Marketing in the RV industry is ten years behind what the rest of the world is doing with web-based programs, viral marketing, and social networking. Let's stop talking features and benefits (that went out of style years ago) and start talking about feelings and enjoyment one can realize by investing in an RV. Don't forget, many of the people seeing the Go RVing ads and other manufacturer advertising messages don't have a clue as to what this industry is all about and what enjoyment they can get from it by being part of it. The problem here is that the industry is still trying to sell “products” and can’t seem to grasp that people need to see the benefits of the RV lifestyle and our advertising should be showing people how to enjoy the benefits of RVing, and then - and only then - will they start buying more products and you will see new prospects and customers adopting the RV lifestyle. Marketing in the RV industry is ten years behind what the rest of the world is doing with web-based programs, viral marketing, and social networking. Let’s stop talking features and benefits (that went out of style years ago) and start talking about feelings and enjoyment one can realize by investing in an RV. Don’t forget, many of the people seeing the Go RVing ads and other manufacturer advertising messages don’t have a clue as to what this industry is all about and what enjoyment they can get from it by being part of it.

]]> By: Chris Bryant http://www.rvtradedigest.com/interactive/2008/02/19/the-rv-industry%e2%80%99s-very-own-007/#comment-3812 Chris Bryant Tue, 19 Feb 2008 21:38:12 +0000 http://www.rvtradedigest.com/interactive/2008/02/19/the-rv-industry%e2%80%99s-very-own-007/#comment-3812 Steven said: [i]That said, if RV manufacturers want to have a better web presence why not spend some effort keeping the ‘news/press’ section of their websites up to date.[/i] I agree 100%- the number of really bad websites out there- out of date, badly broken, badly designed, etc. is appalling. Good for Monaco for trying something different. Steven said:
[i]That said, if RV manufacturers want to have a better web presence why not spend some effort keeping the ‘news/press’ section of their websites up to date.[/i]

I agree 100%- the number of really bad websites out there- out of date, badly broken, badly designed, etc. is appalling.

Good for Monaco for trying something different.

]]> By: Sean Woodruff http://www.rvtradedigest.com/interactive/2008/02/19/the-rv-industry%e2%80%99s-very-own-007/#comment-3811 Sean Woodruff Tue, 19 Feb 2008 21:27:44 +0000 http://www.rvtradedigest.com/interactive/2008/02/19/the-rv-industry%e2%80%99s-very-own-007/#comment-3811 I applaud Monaco for stepping out of the box. It shows leadership and innovation even if only on the cheesy side. A company willing to step out in one area, like the video, will be more likely to lead in another area. I applaud Monaco for stepping out of the box. It shows leadership and innovation even if only on the cheesy side. A company willing to step out in one area, like the video, will be more likely to lead in another area.

]]> By: Steven Fletcher http://www.rvtradedigest.com/interactive/2008/02/19/the-rv-industry%e2%80%99s-very-own-007/#comment-3808 Steven Fletcher Tue, 19 Feb 2008 20:07:27 +0000 http://www.rvtradedigest.com/interactive/2008/02/19/the-rv-industry%e2%80%99s-very-own-007/#comment-3808 Cheesy? Yeper! But hey, it was just for fun right? I give Monaco credit for trying. That said, if RV manufacturers want to have a better web presence why not spend some effort keeping the 'news/press' section of their websites up to date. Cheesy? Yeper! But hey, it was just for fun right? I give Monaco credit for trying.

That said, if RV manufacturers want to have a better web presence why not spend some effort keeping the ‘news/press’ section of their websites up to date.

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