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In the new corporate America, how much is enough?

It’s a new day in corporate America. Can anyone remember the old way companies were run before the constant, unrelenting pressure to push the envelope?

It seems we’ve entered a new era in which achieving 109 percent of goal is still considered failure. I received this e-mail from a reader whose spouse works for a major national bank.  Here’s a little background. The bank’s sales team achieved 153 percent of their branch’s sales goal in July. No e-mail was received from the management team marking that achievement.

By close of business August 2 — two days into the new month — the team had already achieved 109 percent of their sales goal for August. How did the branch manager respond on August 3rd?  Read for yourself.

Team,

We dropped 43% yesterday!  It appears as though almost everyone took a ‘break.’  Today is a new day and we have a lot of catch up to do.  As a result, our MINIMUM goal is 36 solutions and 7 checking accounts.  How are we going to get there?

Teller team-we cannot wait until 1:00 to start our day and have conversations.  We cannot pick and choose who we talk to.  We MUST profile 100% of the time.  It is EXPECTED we generate 4 walkovers per teller per day.  It is EXPECTED we have 1 direct sale per day.  IF they have not done so, they need to be held accountable for making up for lost time.  We need to make sure a line director and teller coach are scheduled during pertinent times, no exceptions.  REFER A FRIEND REFER A FRIEND REFER A FRIEND.

 ‘When was the last time you met with a banker for a financial check up?  It is never a bad idea to explore your options and see what is available.  X banker is available right now.  How does that sound?’—I haven’t heard much, if any, of this (i.e. One teller in another bank had over 83 contributions in less than a MONTH from doing this).

 Platform team-schedule an hour of your time today to work with the tellers.  Your objective when you are with them is to get the customer over to your desk.  Each of you are WAY behind on your contact events.  This looses our credibility with customers, especially when they are expecting a call.  What are YOU going to do to get up to date?  We are missing TONS of opportunities!  Do we need to have a call night?  What are you going to do to get organized?  What are YOU going to do to hold yourself accountable?   Team, we need to have a sense of urgency with every interaction.  A customer service issue is still an opportunity to profile and MUST NOT be missed. I need each of you to respond with your game plan by 9:30AM today. 

Sounds like someone needs a hug. And banks wonder why more and more customers are doing all their transactions online.

It used to be a company could take an entire year to achieve its goals, using monthly and quarterly benchmarks to ensure everyone remained on target. Today, how many managers have to submit daily budget reforecasts? Or one in the morning and another at close of business?

Not too long ago, corporate goals were respectable. Companies used to target 5 to 8 percent annual sales increases. Now, it seems the expectation is that sales will increase by 18 to 20 percent — every year — and a 15 percent increase is considered failure. Investors who used to be delighted if their stocks returned two times inflation, now don’t even look at funds which fail to return double digit annual growth. In fact, a 12 percent annual return may suggest the fund manager needs to be replaced.

Another friend of mine who sells cash handling equipment closed his fiscal year in May at 164 percent of his goal. He received a pat on the back, a framed certificate and an incentive trip.  But, by the end of July, his numbers fell to 87 and 91 percent of goal for two consecutive months. He’s on probation now.

The photo appearing in the July 27 edition of the Drudge Report featuring a stressed out stock trader makes the point. (http://www.drudgereportarchives.com/data/2007/07/27/20070727_144830.htm) Less than a week after the New York Stock Exchange set an all-time record, the market experienced a 300 point correction. The guy with his hand on his head knew what that meant — his quarterly and/or annual bonus was gone, but maybe he’ll be able to keep his job through the end of the quarter.

Last year, a highly-educated friend of mine went to work for a major restaurant chain as a benefits manager in the human resources department. His work day started at 8 a.m. He needed permission from a vice president to leave work before 7 p.m. Saturday work was expected, but working Sundays proved a employee’s commitment to the company. To reduce clutter and keep people focused on their jobs, corporate policy prohibited employees from having pictures of their families on their desks or in their cubicles. Once in the morning and again in the afternoon, he had to take a clipboard and walk the floor noting which employees were not sitting at their desks. He then had to contact the employee’s supervisor and cc the vice president to learn where the employee was. Yep, even if a staff member dared to use the restroom during work hours, he risked being accused of dereliction. Because most doctors’ offices aren’t open after 7 p.m. Monday through Saturdays, a trip to the doctor was allowed, but only if the staff member brought a note back for his supervisor. (I wonder how the government would interpret HIPAA laws in light of that type of policy?) Corporate managers were upset that employee turnover was inching toward 200 percent. Go figure.

All this begs the question, how much is enough? There has to be a happy medium between the socialist state of France, where employees receive two months of paid vacation a year, and corporate America, where professionals are expected to take laptops and cell phones with them in order to check in with the office on their three-day weekends.

Does competing in a global market, require this kind of constant stress?  I’d say, “No way.” We bring it on ourselves.

A report in the New York Times’ July 21st edition noted that foreigners put more money into American stocks and bonds in May than in any previous month. That’s not surprising. While the rest of the world relaxes and enjoys the fruits of a hard, honest day of work, Americans will still be on the job killing themselves for a double-digit increase to appease their bosses and foreign investors.

Goals must be met. Failure is not an option. Team, I need you to have a sense of urgency with every interaction. I need each of you to respond with your game plan by 9:30 a.m.

5 Responses to “In the new corporate America, how much is enough?”

  1. John Putman Says:

    I certainly do not agree with the tactics outlined in the bank memo, they are degrading, not motivational. However, there is one point I would like to make, and that is the accuracy of forecasting. First of all, a time span of several months or a year or more has a much better chance of being accurate by the process utilizing past data and future economics, industry trends and other considerations than short term forecasts. An operatiing forecast updated monthly is fairly common in order to reflect unforeseen pitfalls that were not accounted for in the long range business plan. The point of this is that large fluctuations each month can create huge problems with capital management. Large swings either way can wreak havoc. My experience has been that companies that take the time each year to create a solid business plan based on good planning criteria generally do better than those who fly by their pants on a daily basis.

  2. Scott Jones Says:

    In our industry, we sell FUN. If we are so overwhelmed with daily forecasts, quotas, rules and regulations that we can’t get out and enjoy our interactions with our clients than we lose an insight, edge or call this whatever you want we will not be able to provide our clients (end users) with what they want. The generation of buyers we are entcountering are expexting ALOT! We have to be able understand what they want. If you don’t use the products and learn what and why consumers “want they want” than you are missing and opportunity to enjoy how much fun our products are and what a great group of people RVers really are.

    The old adage “stop and smell the roses” truly has a purpose.

  3. Bob Zagami Says:

    I like Gene’s response and can directly relate to it having worked on the antenna system designed for our first lunar module and the first night vision camera designed for the Blackhawk helicopters used in Vietnam.

    My how our country has changed. Just look at our manufacuring misfortunes and you get a glimpse of how far we have fallen from the American manufacuturing dominance that built this country and made it strong.

    As to why some companies do, and must, take such strong action against their employees you simply have to pull through a Dunkin Donuts and ask for a cup of coffee. Then advance to the pick up window and wait for your surprise! We have mastered the ability to build inefficiency and stupidity into our daily work lives and have filled the workplace with a lot of educated imbeciles and people that just don’t give a damn anymore.

    I always encourage my employees to, “work as if you owned the company, because you might some day.”

  4. Gene Seider Says:

    Hi Greg,

    Yes, I am sure that everything you mention is true, and to top it off, the unspoken policy of many companies is to “More with Less”. That means more output with (yes, you guessed it), less time, less money (i.e - reduced budget), and less manpower. Truly, there appears to be no end to the rat race.

    Yet permit me to take a slightly different view. As the owner of a small business, I see a fact that bothers me constantly. That fact is the lack of accountability on the part of the work force. It is unfortunate that the motto of many in the work force is “I’ll do what will get me by and thats all”. It does not take much searching to find those with that attitude.

    It is that attitude that has brought about the “Big Brother is Watching You” response by Corporate America managers. If you are in doubt about this fact, just take a look at the average efficiency of an American worker.

    I doubt that many of the RVTD readers (or contributors) are old enough to have worked in the Space Race of the 1960s. I did. I worked for the top dog in those days and enjoyed it fully. It was the thrill of a lifetime. Sure the challenges were great and the need for dedication unending. Yet, the one overall policy that was taught (or handed down from on high) was the need for personal integrity and personal accountability. Those were key words that helped build Americal into a Space powerhouse.

    If it worked then, why can’t it work now? My guess is that no one really cares much for personal accountability. Accountabiilty is not being taught in schools or on the job.

    In this day and age, personal accountability is being bought from individuals in the form of huge salaries, profit sharing, etc. Without that motivation (and maybe more correctly called “greed”, I venture to say there would be not much personal accountability.

    Question: Then where would be all be?

  5. Jim Turner Says:

    Greg,
    Right on ! That’s just the emerging and present mind-set that along with practical factors that when the opportunity came to sell our rv business and real estate, that we did. We retired and glad of it. That rat race isn’t over, unfortunately.