Media Kit
- Magazine Advertising
From $1,040 per issue - Rotating Banner Ads
From $500 to $1,000 per month - E-mail Blast Sponsorships
35¢ per name - E-Newsletter Sponsorships
$500 - $1,100 for one month - Webcasts
From $8,000 to $15,000 - Custom Survey
$10,500 - Ad Design
$130 per banner - Technical Specifications,
Creative Specifications and Deadlines - Cygnus Reprint Permission
What We Accept We will accept ads in most formats, including HTML and Flash. Other Rich Media formats must be discussed and tested on a case-by-case basis.
When submitting a rich media banner, a conventional GIF or JPEG banner must also be submitted, within the size and file requirements as a normal comparable size banner. This alternative will be served to visitors who cannot view rich media.
Tracking Standard Flash Banners
The top layer within the Flash banner will be the layer that communicates with the sniffer code associated with each banner. The layer will only contain a transparent button in which a "Get URL" action is assigned to it (for Flash pop-up windows, see special instructions). Instead of inserting the actual destination URL, it must be assigned the expression 'clicktag'. The 'clicktag' expression is referred to within the sniffer code, where the WDIG tracking script and resolving URL are encoded. The action script which must be used with the ad's button layer is:
on (release) {
if (clickTAG.substr(0,5) == "http:") {
getURL(clickTAG);
}
}
Please note: The action script for the button layer in your Flash file should look exactly as it is above. Do not insert your URL where the "http:" is above. This revised action script simply checks to make sure that "http:" is contained within the URL we pass into it.
This is updated action script is based on security measures recommended by Macromedia. According to Macromedia, "The ActionScript...is verifying that the clickTAG URL begins with "http:". This is an important security measure. If you do not take this precaution, a malicious HTML page could source your SWF and pass a clickTAG URL that begins with "javascript:" or another scripting pseudo-protocol. If your ActionScript code were to call getURL with a maliciously crafted JavaScript URL, it would be possible for the site serving the malicious HTML page to obtain the contents of your HTTP cookies or perform other actions on your site's behalf."
For more detailed information on implementing clicktag ActionScript, visit Macromedia's Flash Tracking Kit .
Final Files Required
All advertisers wishing to use Flash creatives must supply the WDIG Advertising Account Manager with all of the following before the three day testing period can begin:
- Flash SWF (version 6 or less)
- Default GIF
- Click-through URLs
- Alternate Text
Tracking Flash Instructions
To assign a clickTAG for your advertisement:
- The Flash File (.fla extension) must first be modified.
- The clickTAG is the tracking code assigned by the ad serving network to an individual ad. The clickTAG allows the network to register where the ad was displayed when it was clicked on. This click through data is reported to the ad serving servers so advertisers may determine the effectiveness of their campaign.
- The code below will allow ad serving networks to dynamically assign a clickTAG to their ad.
Flash MX/Flash 6 ONLY Accepted
In this example, a getURL action is being assigned to a button that will navigate the browser to [clickTAG]. The getURL(clickTAG) statement appends the variable data passed in via the OBJECT EMBED tag and navigates the browser to that location. It is the tracking code assigned by the ad serving network, which allows them to register a user's click on that advertisement.
The expression box must be checked for the clickTAG variable to work properly. See picture below.
In order to have a new browser window open when clicking on the banner, choose "_blank" by the window option in the action window. See picture below.
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