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Media Kit

E-mail Blasts

 

Advertiser Supplied Creative

Cygnus Business Media must have all HTML and Text version creative for a E-Mail Blast at least seven business days prior to it running. This will allow for four days for upload and testing, two days for client approval and one day to upload the final approved version and schedule for delivery.

A subject line that meets our approval must be provided.

Due to the strict timeline of the E-Mail Blast schedule, if you do not supply your creative within these deadlines we cannot guarantee its place in our delivery schedule. You may be charged a late fee of up to $500 or your campaign may be delayed or cancelled, depending on the circumstances and amount of time the materials are provided late.

Cygnus Business Media prefers to have all creative as soon as possible following the signing of an insertion order.

Only text, JPG and GIF images are allowed. Text versions should be no more than 10K and may not include any image files. Blast materials should also include a subject line no more than 25 words or 255 characters. We can also run the subject line through a "Spam-Checker Tool" that points out any verbiage that will be picked up by spam filters.

All email HTML must be table-based layouts; using CSS only to control typography and color. There is a 600 pixels maximum width and up to 60K maximum file size (includes all images and html files). Due to the medium and ReachMail restrictions; no Flash, JavaScript, Java or image maps can be used. Full image paths in the code must be used (ex:http://www.domain.com/images/graphic1.jpg).

  • 600 pixels maximum width
  • up to 60K maximum file size (includes all images and html files)
  • We will provide 2 versions for testing: 1 text, 1 HTML. We need from you a text version and a coded HTML version (unless we are designing).
  • Request must include Text Subject line
  • Document detailing linking instructions
  • No Flash, Javascript, Java or image maps

Cygnus Business Media Designed Creative

Cygnus Business Media's team can design an effective and complete E-mail Blast for your company. This service is provided as an added value to your E-mail Blast insertion order.

In addition to the above description of the E-mail Blast document, the following applies to those designed by our team:

Pre-Creation Needs

Before we can create your E-mail Blast, you will need to work with your marketing team and ours to determine the best strategy and a clear, concise design plan for your banner(s). This should include providing:

  • URL(s) or direct graphic image(s) to be included in your E-mail Blast including company logo, products and other related images.
  • Advertisers should also provide our design team with a clear concept to include marketing slogans and the mission of your campaign to more rapidly assist us in preparing your E-mail Blast.
  • Materials may be submitted in Zip format to minimize file size. Clients should avoid sending files zipped using stuff-it expander (common on Mac platform). While some clients may use MAC platform to create their graphics, we prefer those graphics being converted to .eps files. We may be able to open quark files (commonly used for print ads), but some graphic elements critical to the design maybe lost in conversion from MAC to PC. Converting to .eps file will solve this problem.

While reviewing our creative, you must give clear direction as to what graphics and text should be linked, and what URLs each should be directed to.

Deadlines

The first phase of the design of a E-mail Blast will take place between the client and sales representative to create a basic design concept.

Please allow up to two weeks before your campaign runs for any Cygnus Business Media-created E-mail Blast.

Cygnus Business Media's design team must have at least five business days to work on the concept and develop the design and HTML and Text versions. The team will then offer the advertiser up to two business days to review it. Following that, we allow up to two days of altering and adjusting the documents as needed before final testing and entering into our system the last day before the campaign is scheduled to start.

Ideally, we prefer to have all creative ideas and related graphic and text AS FAR IN ADVANCE as possible.

Due to the strict timeline of the E-mail Blast schedule, if you do not supply your creative within these deadlines we cannot guarantee its place in our delivery schedule. You may be charged a late fee of up to $500 or your campaign may be delayed or cancelled, depending on the circumstances and amount of time the materials are provided late.

 

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