Media Kit
- Magazine Advertising
From $1,040 per issue - Rotating Banner Ads
From $500 to $1,000 per month - E-mail Blast Sponsorships
35¢ per name - E-Newsletter Sponsorships
$500 - $1,100 for one month - Webcasts
From $8,000 to $15,000 - Custom Survey
$10,500 - Ad Design
$130 per banner - Technical Specifications,
Creative Specifications and Deadlines - Cygnus Reprint Permission
If Advertiser Provides Banners Note: If the creative is anything other than an animated gif or jpg (for example: Flash), the creative must be received one week (five business days) ahead of flight date to allow for proper quality assurance testing. Please notify us at time of insertion order signing or ten business days prior to the launch of the campaign if you are planning to use Rich Media.
Deadlines
- Creative for a run of site campaign must be received three business days before the start of that campaign. Creative must include list of URLs that each banner will be directed to as well as ALT tags for each banner.
- Creative for a section sponsorship or fixed position location must be received four business days before the start of that campaign. Creative must include list of URLs that each banner will be directed to as well as ALT tags for each banner.
- Receiving creative outside of these boundaries will result in the campaign starting one business day later for each day late the creative is up to three business days. The campaign will extended for the same number of days. Creative later than three days will need to be negotiated on a case-by-case basis.
- Creative received late for section and other fixed position section sponsorships, which may be date sensitive, will have to be negotiated on a case-by-case basis. In some instances, another campaign may be booked to start immediately following your campaign and additional days cannot be added to the initial campaign.
If We Design the Banners For You
Cygnus Business Media's design team can easily assist your company/organization with designing banners, developing online marketing strategies and more.
Fees
- Banner Design Cost - Any Size (gif/jpg) $130 ea.
- Banner Design Cost - Flash $210+ ea.
- Form & Landing Page Design $525 ea.
- Scanning Images or Altering $32 ea.
Changes, additional time spent working with client to develop banner design or landing page layout AFTER THREE (3) REVISIONS, will be billed at $75/hour.
Pre-Design Needs
Before we can create your banner, you will need to work with your marketing team and ours to determine the best strategy and a clear, concise design plan for your banner(s). This should include:
- Providing a URL or direct graphic image(s) to be included in your banner(s) including company logo, products and other related images.
- A clear concept to include marketing slogans and the mission of your campaign to more rapidly assist us in preparing your banners.
- Materials may be submitted in Zip format to minimize file size. Clients should avoid sending files zipped using stuff-it expander (common on Mac platform). While some clients may use MAC platform to create their graphics, we prefer those graphics being converted to .eps files. We may be able to open quark files (commonly used for print ads), but some graphic elements critical to the design maybe lost in conversion from MAC to PC. Converting to .eps file will solve this problem.
Deadlines
For five or fewer banners, of any size, please allow up to seven business days before your campaign begins for banner creation and approval. This will include five business days to allow for banner design, creation and client approval, followed by two days to enter the campaign into the system.
Add two additional business days for additional five banners to be created for your campaign.
Campaigns where creatives follow multiple concepts and designs, or more than 10 banners, will be handled on a case by case basis.
Need It Faster?
Cygnus Business Media recognizes the need for quick turnaround for time-sensitive campaigns and aims to meet all deadlines and exceed client expectations. Based on the availability of our staff, if you require our creative assistance, we may be able to provide a quicker turnaround as well as begin your campaign immediately. However, this availability is not guaranteed and depends on timing and scheduling. If your campaign requires immediate launching with your order and/or you need creative assistance, a premium charge may be imposed from $150-$200 for immediate turnaround of an order. The cost would vary based on date of delivery of the creative for the campaign and same-day launch in the ad-serving system for a client campaign. Please advise your sales representative of any special needs when you place your insertion order and if you require creative assistance as creative costs are additional to rush charges. We aim to exceed your expectations and thank you for choosing Cygnus Business Media.
Text Link Ads - Home Page Sponsored Links
- Must Provide URL at least three business days prior to campaign starting.
- Available currently only on the Home Page as 'Featured Industry Links.'
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