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Media Kit

Magazine Advertising
From $1,040 per issue
Rotating Banner Ads
From $500 to $1,000 per month
E-mail Blast Sponsorships
35¢ per name
E-Newsletter Sponsorships
$500 - $1,100 for one month
Webcasts
From $8,000 to $15,000
Custom Survey
$10,500
Ad Design
$130 per banner
Technical Specifications,
Creative Specifications and Deadlines
Cygnus Reprint Permission

Banner Specifications

What We Accept We will accept ads in GIF, JPEG, animated GIF and Flash (SWF) formats. Other formats must be tested and approved on a case-by-case basis. Formats that require the user to download plug-ins other than Macromedia Flash will most likely be rejected.

General Requirements

Each frame of an animated gif must display for at least 2 seconds.
All banners should have a hard 1-pixel border.
All banners must be sized at 72dpi resolution.
Cygnus Business Media reserves the right to reject advertising based on content, user impact, distraction factors and other situations as determined by the staff.
Banners may not "Flash" messages that may overly distract the user.
All banners that are submitted to Cygnus Business Media via e-mail must be uncompressed (not zipped).
ALT (Mouseover) text should be no greater than 10 words.
Advertisers must understand that all banners, when clicked, will launch the linked site in a new browser window.
Banners must be designed so that interaction with the user only takes place if the user places the mouse within the advertisement area.
Advertisers may make banner or other creative changes or additions every two weeks, following the time guidelines below, although we prefer advertisers to send us multiple banners at one time and have them scheduled any way you would like throughout your campaign.
Flash banners must be Netscape/IE 4+ compliant as well as published out as flash version 5.0.

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